Ad Campaigns
Kotak Life Insurance launches ‘AdvisorsForLife’ campaign
Mumbai: Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) has announced the launch of its latest campaign, #AdvisorsForLife. The campaign has two digital films that celebrate the Life Advisors (LAs) and Bank Relationship Managers (RMs) who tirelessly serve customers and support the Company’s brand promise of ‘Hum Hain…Hamesha’. The campaign intends to reinforce the public perception of life insurance category’s frontline team members, inspiring them to keep up their crucial role in ensuring the financial protection of the nation.
The campaign positions the LAs and RMs as the real life heroes who are silently helping millions to secure their families’ future and achieve their financial goals. The films will run on digital and social media platforms, including YouTube, Facebook, Instagram and LinkedIn.
Kotak Mahindra Life Insurance Company joint president & head – Institutional Business, Marketing & Alliances Subhasis Ghosh said, “Life Advisors and Relationship Managers are usually the first point of contact that life insurance companies have with consumers. Often, the significant role played by them in converting prospects to customers, securing customers’ future and serving them throughout the duration of their policies, goes unnoticed. With this campaign, Kotak Life intends to shed light on these individuals’ invaluable contributions and pay tribute to all the frontline team members of the entire life insurance category who are the real heroes of our industry.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
