MAM
Kotak Life bats for women equality in latest digital campaign
MUMBAI: To celebrate International Women's Day theme #EachForEqual over the entire month of March 2020, Kotak Mahindra Life Insurance Company (Kotak Life) launched a digital campaign called #BarabariKaSaath. Women equally support the family in all aspects of day-to-day life – financial and otherwise. Through this campaign, Kotak Life stresses on the importance of protecting the family with a life insurance policy for women as well.
Kotak Life senior EVP marketing Subhasis Ghosh said, "Women are getting more and more socially empowered and contribute equally towards the household needs. Therefore, it is important to address and unlock the financial potential of women and financially secure their dependents. The #BarabariKaSaath campaign emphasises on the importance of insuring a women's life irrespective of her being a homemaker or a working professional as they contribute equally to the household needs.”
The campaign, conceptualised and executed by digital and social media agency WATConsult, revolves around a widely seen cultural Indian stereotype – that of everyone believing that 'men' are in charge, be it ordering at a restaurant or financial planning for home. It highlights the fact that when both life partners – husband and wife – equally share the responsibility of running a family, then the need to ensure a woman's life is as important as the male counterpart’s, regardless of whether she is a working woman or a homemaker.
Ghosh further highlighted the many benefits of getting a life insurance plan that every woman must know. “If you are a woman, then buying life insurance is easy on your pockets as the premium paid is lesser compared to that of men. Further, women also get a higher sum assured at the lower premium rates – they can get the sum assured of up to Rs 5 lakh with no financial underwriting,” Ghosh said.
Brands
Mansionz by Living Liquidz wins Greatest Retailers global title
Experiential alco-bev concept earns top honour at Icons of Drinks 2026
MUMBAI: Mansionz by Living Liquidz has been named “The Greatest Retailers of the World” at the Icons of Drinks 2026, a prestigious global platform held under the World Whisky Awards.
The recognition places Living Liquidz firmly on the global map, spotlighting its premium, experience-led approach to alco-bev retail. Designed as more than a conventional store, Mansionz blends curated selections, guided tastings and storytelling-led displays to create an immersive consumer journey.
Widely regarded as one of the industry’s top honours, the World Whisky Awards celebrate excellence across retail, innovation and brand-building. Mansionz’s win highlights its role as a category-defining concept that moves beyond transactional retail into a discovery-driven destination.
A key differentiator is its strong focus on consumer engagement. The brand’s “try before you buy” format allows shoppers to sample products before purchase, while sommelier-assisted experiences help decode flavour profiles, origins and pairings. Complementing this is a tech-enabled layer, including an in-store app that simplifies wine discovery for both enthusiasts and first-time buyers.
Mansionz also offers access to exclusive and rare labels through preview ranges and pre-order options, expanding the traditional retail experience into a more personalised and aspirational space.
At the centre of this evolution is Mokksh Sani, founder of Living Liquidz and co-founder of Cartel Bros, whose vision has driven the brand’s transformation into a design-led, experiential retail chain.
Living Liquidz founder and co-founder of Cartel Bros Mokksh Sani said, “This recognition goes beyond Living Liquidz; it reflects the larger evolution of India’s alco-bev industry on the global stage. With Mansionz, we aimed to create a space where consumers don’t just shop, but truly experience and discover.”
Looking ahead, the brand plans to expand its footprint with at least seven new Mansionz outlets in 2026–27, signalling continued momentum in scaling its experiential retail format.
The global win marks a broader coming-of-age moment for India’s alco-bev sector, with Mansionz showcasing how local innovation can compete with, and even outshine, international benchmarks.
