Ad Campaigns
Kotak Cherry launches Cherry and Chill campaign
Mumbai, May 3, 2023: Kotak Cherry, a curated tech-led investment platform under Kotak Investment Advisors Ltd, a Kotak group entity, has unveiled its latest campaign, Cherry and Chill, aimed at providing investors with a fresh take on investing. The digital campaign conveys the message that investors can chill out while they invest through Kotak Cherry, a one-stop investment platform for investing in stocks, listed bonds, mutual funds, and other investment products.
The Cherry and Chill campaign features two digital advertisement films designed to create brand awareness for Kotak Cherry while educating investors about lesser-known investment products that can be part of every investor’s portfolio, especially in a volatile market. Cartwheel Creative Consultancy Pvt. Ltd. has conceptualised the advertisement films. The films will run on digital and social media platforms, including YouTube, Instagram, Facebook, LinkedIn, Twitter, Inshorts, and OTT platforms.
Kotak Cherry CEO Srikanth Subramanian said, “At Kotak Cherry, we believe that investing should be made easy and accessible for everyone, and our endeavor has been to declutter investment options for our customers such that they feel comfortable and confident when they make their choice of investment. The ad rightly captures the essence of Kotak Cherry and showcases how investors can invest while enjoying a relaxed and chilled-out experience. Kotak Cherry’s easy-to-use platform offers holistic investing solutions at one’s fingertips.”
Cartwheel Creative Consultancy senior creative director Prem Nath said, “One of the primary agendas behind the Cherry campaign was to show youngsters taking part in the world of investments, in a fun and entertaining way.”
Kotak Cherry is a DIY app offering a wealth of information and tools to help investors to make informed decisions about their investments. Investors can track their investments and receive regular updates and alerts about their portfolios, empowering them to make smart investment decisions towards achieving their financial goals. The platform is 100% digital and paperless, making it convenient for users to invest on the go. Kotak Cherry aims to address the challenge of managing multiple investment apps by offering a convenient and user-friendly platform that allows investors to invest in various products such as stocks, REITs, listed bonds, and mutual funds, all in one place.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
