Brands
Koparo raises Rs 6 crore from 4P Capital Partners and Shark Tank India
Mumbai: Digital-first, sustainable and plant-based home care brand Koparo has raised a funding of Rs 5.2 crore from 4P Capital Partners apart from Rs 70 lakh from Shark Tank India. Boat co-founder Aman Gupta and Sugar co-founder Vineeta Singh have come onboard as investors in the company.
The brand, which has raised the money at the valuation at Rs 70 crore, is planning to invest the funds in brand building and distribution.
Koparo’s USP is naturally powered and child-safe, pet-friendly cleaning products that appeal to a growing base of conscious consumers in India. As the millennial families adopt healthier lifestyles, Koparo’s affordable premiums were well received by the Shark Tank India judges.
Launched in 2021, Koparo closed last fiscal at Rs 5 crore and is planning to clock Rs. 12 crore this fiscal and grow to Rs 50 cr in the next 2 years.
Koparo founder Simran Khara said, “Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on-board as their backers have experience of building large consumer brands. In the next 2 years, we are targeting to reach 10 lakh Indian consumers and our focus is on expanding distribution both online and offline.”
4P Capital Partners CIO and partner Aditya Arora said, “We are impressed with the solid business that Simran has built in a short span of time. Her focus on positive economics stands out for us. We strongly believe that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on its journey.”
The brand offers ‘good for you’ and ‘good for the planet’, plant-based home care products like floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, cleaning accessories and fresheners & fragrances and going ahead with plans to launch more products that serve cleaning needs of modern Indian homes.
Prior to this, Koparo has raised Rs 5.7 crore in a pre-seed round in Nov ’21 and Rs 12 crore pre-series A round in Feb ’23, respectively, led by Saama Capital. Other investors who backed the brand in these rounds include MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
