MAM
Koo onboards Sunil Kamath as chief business officer
Mumbai: Indian multilingual social media platform Koo has announced the appointment of Sunil Kamath as chief business officer. Kamath will lead growth strategies, marketing, business partnerships, monetisation and expansion at Koo – which is poised to empower over a billion voices with the freedom to share thoughts and opinions in a native language.
He brings in a wealth of experience to Koo, having spent over two decades across various verticals of business development at high-growth companies. Prior to Koo, Sunil has worked in leadership capacities with ShareChat, Opera, OnMobile and Obopay, and was recently Play Magnus as regional VP Asia Pacific. An angel investor and advisor to several start-ups, he has been instrumental in building sustainable businesses and has domain expertise in consumer internet startups.
Koo co-founder and CEO Aprameya Radhakrishna said, “We are pleased to welcome Sunil Kamath as our chief business officer. Having taken businesses from India to global markets, Sunil has the right experience and proven expertise in scaling and consolidating platforms. With our aligned vision, we will continue to grow Koo as a multilingual platform from India to the world.”
Newly appointed Kamath said, “I am excited to be a part of the leadership at Koo, at this phase of hyper-growth as more users join in expressing themselves in a native language, create hyperlocal content and discover language communities. I look forward to contributing in Koo’s journey to become the multilingual platform of choice for language speakers from across the world.”
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
