MAM
Komli Mobile and Yoose team up for ad sales partnership
MUMBAI: Komli Mobile, a division of Komli Media, has entered into a sales partnership with global hyper-local mobile ad network Yoose.
The partnership’s initial focus will be India and South East Asia and will strive to augment Komli’s existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities, powered by the Yoose network.
The strategic tie up between Komli Mobile and Yoose provides an option for brands in the region looking to capture the dual benefits of reach and relevance in the mobile channel through targeted consumer engagement.
The alignment with Yoose is another step towards furthering Komli’s vision to continually deliver across the digital display advertising spectrum for its clients and introduces the power of hyper-local in an accessible, measurable and effective way for advertisers.
Komli Mobile VP Amit Bhartiya said, “As leaders within the digital media advertising space across India and South East Asia, our objective is to add a hyper-local offering into our mix that ensures setting best-practice standards for mobile geo-targeting and engagement, both for our clients and their consumers. We consider the Yoose partnership to be fundamentally important in achieving this and are confident of the significant value this will bring to advertisers across India and South East Asia.”
Yoose CEO Christian Geissendoerfer said, “Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and South East Asia through mobile geo-targeting and give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results. We look forward to contributing to the success of Komli’s digitally innovative clients as they launch their hyper-local mobile campaigns.”
MAM
Swiggy appoints Swapnil Bajpai CEO of Dineout and Scenes
Leadership shift signals sharper push into dining out and experiences verticals.
MUMBAI: Swiggy is plating up a leadership refresh, and it’s serving it with a side of experience. The company has appointed Swapnil Bajpai as chief executive officer for Swiggy Dineout and Scenes, placing him at the helm of its dining-out and experiences businesses as it sharpens focus beyond food delivery. Bajpai, who shared the update via Linkedin, steps into the role after several years within the company, where he has moved across key functions including business operations, sales, supply and monetisation. Most recently, he served as senior vice president and business head for Swiggy Dineout, Assure and Lynk, driving growth and operational scale across these verticals.
His track record at Swiggy includes leading advertising and monetisation strategies for both food delivery and dineout segments, alongside overseeing supply and sales functions, roles that have increasingly become central as the platform diversifies revenue streams.
Before Swiggy, Bajpai built his career across consumer giants. He worked as regional sales manager at Reckitt and spent several years at Procter & Gamble, where he handled market strategy, planning and large-scale sales operations. His stint there also involved leading trade programmes and designing shopper-centric go-to-market strategies across categories.
In his new role, Bajpai will be tasked with strengthening Swiggy’s dining-out and experiences ecosystem, two areas that are fast emerging as the company’s next growth frontier. With urban consumers leaning into eating out and curated experiences, Swiggy appears to be betting on a more rounded lifestyle play rather than just doorstep delivery.
The move underscores a broader shift in Swiggy’s strategy, from being the app that brings food home, to becoming the one that takes you out.
