MAM
Komli Media raises $30 million to strengthen leadership position in Asia Pacific
NEW DELHI: Komli Media, a digital media technology platform, recently announced that it has raised $30 million from new investor Peepul Capital.
Existing investors, Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson also participated in the funding. The company has raised funds to further invest in its key technology platforms and to strengthen its presence through integrated go to market solutions across the Asia Pacific (APAC) region.
“As digital advertising grows in a fast and fragmented manner, it has become critical for the industry to focus on delivering integrated solutions across social, mobile, display and video,” said Komli Media CEO Prashant Mehta. “We have already seen strong adoption of our integrated solution along with algorithmic trading. With the increased funding, we plan to deepen our focus on innovative technologies, such as real time bidding (RTB), to deliver significantly greater value to our customers.”
Komli Media has built market-leading technologies such as Remarketing on its proprietary ATOM platform that has scaled across regions by delivering strong ROI metrics in display, social and mobile. The company recently integrated ATOM into Facebook’s RTB (Real-Time-bidding) platform – Facebook Exchange (FBX), making it one of the first adoptees in the region.
“We believe that India and southeast Asia are at an inflection point in embracing digital advertising. Komli is a leading player in these key markets and with its technology platform, wide product suite and exceptional leadership team, the company should consolidate its current position even further,” said Peepul Capital investment director Venkat Shankar.
“Komli’s success story is demonstrated by a CAGR of 200 per cent achieved over the past three years driven by innovative platforms coupled with aggressive organic and inorganic investments. With this round of funding, we expect to further capitalise on the massive market opportunity and also accelerate our growth,” said Komli Media CFO Rakesh Malani.
Avendus Capital was the leading financial advisor to Komli Media on this transaction.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
