Ad Campaigns
Kolkata campaigns for ‘Tobacco-Free World’
KOLKATA: To carry forward the campaign for a tobacco-free world, the US-based Bloomberg Initiative (BI) and The International Union against Tuberculosis and Lung Disease came together to host a meet in the city of joy.
Popular state icons like singer Lopamudra Mitra, sports personality Dibyendu Barua, cricketer Shreevats Goswami and others chipped in the new initiative, which was spearheaded locally by the NGO – Manbhum Ananda Ashram Nityananda Trust (MANT).
“Every person should be able to breathe smoke free air. Smoke-free environment protects the health of non-smokers, who are otherwise reduced to passive smokers. I am happy to be a part of the Alliance for Tobacco Free West Bengal initiative to increase public awareness,” Barua, the chess wizard said.
The Bloomberg Initiative Grants Program was started in 2006 to support projects that develop and deliver high-impact, evidence-based tobacco control interventions. The BI Grants Program provides funding to government ministries and agencies, non-governmental organizations (NGOs), civil society organizations, and universities in more than 60 countries.
Tobacco kills more than 14,000 people every day and experts are of the view that deaths are increasing every day. Unless urgent action is taken, tobacco will kill eight million people a year by 2030, 80 per cent of them in developing countries.
To address this global public health crisis, Michael R. Bloomberg, philanthropist and mayor of New York City, launched a global initiative to fight tobacco use in low- and middle-income countries, where more than two-thirds of the world’s smokers live.
Leading experts call for a global campaign to create a tobacco-free world by 2040.
“A world where tobacco is out of sight, out of mind, and out of fashion – yet not prohibited – is achievable in less than three decades from now, but only with full commitment from governments, international agencies, such as UN and World Health Organisation, and civil society,” experts opined.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
