Brands
Kohli nails PUMA’s blindfold challenge, passes Sunil Chhetri test in style
Mumbai: Indian cricketer Virat Kohli is famous for heroics on the field but he’s equally popular for his off-the-field humour. And sports brand PUMA India’s ‘Blindfold Challenge’ is the latest evidence of that.
A fun video, posted by sports brand PUMA on its social media platforms on Friday, left fans laughing as their cricketer Kohli and his Royal Challengers Bangalore teammates engaged in an amusing activity.
The video is captioned Game recognises game as Kohli, who is blindfolded, tried to recognise his teammates by touching them.
It proved to be a cakewalk for the intelligent cricketer as he easily identified Dinesh Karthik by his beard, Mohammed Siraj and Faf du Plessis by their watches but little did he know a surprise test was waiting for him.
It was time for Kohli to recognise Indian football team skipper Sunil Chhetri. Kohli and Chhetri are known to be friends and were also seen together last month during a PUMA Conclave in Bengaluru where they highlighted the significance of sports and supported the Let There Be Sport campaign.
With every surprise element intact, Kohli was put to a test and a few would have expected him to be close including Kohli himself. The star batsman struggled at first and said, “Ohh! ye kaun hai bhai? Ye chhoti height ka ladka hai aur tagda hai. Baal bade hard hai iske.” (Who is he? He seems short in height but very strong. Very hard Hair too).
To everyone’s surprise, Kohli finally guessed that it was Chhetri, his PUMA teammate, and the smile on his face after getting it correct was priceless.
Kohli was delighted to see Chhetri and later, along with his teammates, he also gifted him the RCB jersey.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.







