Brands
Kohli is Puma’s face, for Rs 110 crore
MUMBAI: The global sportswear brand has announced the signing of Indian cricket captain and sports icon Virat Kohli as their global brand ambassador. Virat, who is among the best ever Indian cricketers, joins the the brand’s growing portfolio of world renowned athletes. The partnership between Virat and Puma is a landmark eight years long association, which will see them work towards transforming the sports and fitness ecosystem in India.
According to media reports, Kohli has signed the deal for Rs 110 crore.
As part of this exclusive association Virat will work closely with Puma in developing a line which will include cricket, fitness and Sports Style. The merchandise will include footwear, apparel and accessories. The collection will carve a niche for itself with Virat’s signature style amalgamated with his fashion sensibilities targeted to the Indian youth. This range would be launched in the autumn winter season this year.
Puma India MD Abhishek Ganguly said, “Virat has been credited with reshaping the role of a sportsman today; emphasizing the importance of fitness across all sports thus endorsing the ethos of the brand.”
Kohli said, “I am impressed by the way Puma has gained popularity and market leadership in India in a very short period of time.”
Brands
Gomechanic expands nationwide roadside repair services
200 service bikes now live in major cities, with 300 more planned by mid-2026.
MUMBAI: Gomechanic just gave India’s roads a roadside guardian angel because when your car decides to throw a tantrum at midnight, even the best mechanic needs wheels of his own. Gomechanic, a leading player in India’s automotive service industry, has announced the nationwide expansion of its Roadside Repair Services (RSR), aiming to deliver fast, reliable and tech-enabled assistance to car owners across the country.
The service addresses critical gaps in India’s fragmented roadside assistance market by ensuring trained mechanics reach customers promptly during unexpected breakdowns. It is designed to be especially supportive for individuals driving alone or in unfamiliar areas, with a strong focus on women’s safety and trust during every interaction.
In Phase 1, Gomechanic has deployed 200 service bikes across key cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Amritsar, Jaipur and Ahmedabad. Phase 2 will add another 300 bikes, taking coverage to all major cities by the second half of 2026.
The service offers essential support such as flat tyre assistance, battery jump-starts and fuel delivery, backed by 24×7 availability and multilingual customer support. Customers can request help through the Gomechanic mobile app or by calling the dedicated helpline 9388893888.
Gomechanic co-founder and CEO Himanshu Arora said, “Every journey in India is unique, and every car user deserves the security of knowing professional help is never far. With GoMechanic’s Roadside Repair Services, the focus is on reducing downtime during unexpected breakdowns.”
Gomechanic co-founder and COO Muskaan Kakkar added, “This is more than just a service expansion; it is about building trust and reliability for every Indian car owner.”
In a country where breakdowns don’t check the clock or the map, Gomechanic isn’t just fixing cars on the roadside, it’s giving drivers the confidence to keep moving, one reliable rescue at a time.
