Ad Campaigns
KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna
MUMBAI: KOHLER, the global lifestyle brand, introduces a new range of colours that encapsulate the vibrancy and grandeur of India’s diversity. As part of its campaign, ‘Colours by KOHLER: The India Palette’, the brand marked its foray with a digital-first, three-part film starring its brand ambassador, Twinkle Khanna. This is yet another creative offering from KOHLER which is driven by its philosophy of innovation and excellence to make bathrooms the centrepiece of the home and re-inventing the dynamics of one’s home décor space.
The campaign brings alive an enchanting story behind the three colours namely, peacock, truffle, and thunder grey. The version of Peacock is rendered as a shade of teal, evoking an ethnic feel to give a vibrant look of the Indian iconic bird. Truffle is an ode to the Thar desert, while thunder grey is a celebration of the Indian monsoon. The films establish the same mood by creating a dreamy world, where colours put up a magical show while transforming the mundane white vessel into something inspirational.
Conceptualised by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra, the three-part digital campaign showcases the new collection with shades and strokes that are globally trending yet trace their roots to the quintessential culture of India. The digital-first campaign has been kicked off with a targeted 360-degree robust plan, followed by impact digital properties like CPM YouTube Masthead, Hotstar Masthead, and roadblocks in relevant digital media channels. In addition, the campaign will be promoted across OOH and magazines. The overall estimated reach of the digital campaign is 30 million and will garner more than 10 million+ views.
KOHLER K&B India, Middle East, and Sub Saharan Africa president Salil Sadanandan said, “KOHLER’s India Palette of colours enables our customers to express themselves with colours that are rooted in Indian sensibilities yet uniquely global. Our endeavour is to make the bathroom the centerpiece of the home, and the India palette of Colours by KOHLER is all about re-inventing the bath space. The digital first campaign featuring Twinkle Khanna is a unique attempt at showcasing the magical inspiration behind each colour. With this new meticulously researched range of colours for India, our customers can personalise their bath space to reflect their own unique style.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
