Brands
Kofluence launches Kofinity
Mumbai: Kofluence, the largest AI-led influence platform, has launched its latest product Kofinity which offers guaranteed brand partnerships to every content creator, and an opportunity to monetise their social influence. Having successfully delivered over 1600+ campaigns across 30 diverse sectors with over 550K contributors on board and a collective reach of 6Bn+, Kofluence is at the forefront of influencer marketing solutions.
With the launch of Kofinity, creators can focus solely on creating content and boosting brand visibility, while Kofluence provides them the infrastructure to turn their passion into earnings. Creators can acquire a free unique URL through ‘kofluence.com/in’, which will serve as a hub for their curated brand deals. With ‘always-on’ campaigns, creators can partner with brands they love, in a hassle-free manner. Each transaction made through their personalized link directly translates to payouts.
With Kofinity, top performers can earn more than Rs 25,000 per week along with guaranteed shortlisting for collaborations that require minimal content creation and no prior content approval. Typically access to premium offers often come with eligibility criteria or cost considerations, but Kofinity allows content creators to share these offers with their audience so they can avail them easily and freely without having to meet any such criteria.
Speaking about the launch, Kofluence CEO and co-founder Ritesh Ujjwal said, “We’re thrilled to introduce Kofinity! With this launch, we’re confident that Kofluence is well-positioned to lead the charge in this rapidly evolving industry. We aim to foster India’s thriving creators economy by monetizing 100k influencers in the next 12 months, enabling creators on their journey to becoming creator-preneurs.”
Commenting on the launch, Kofluence co-founder Sreeram Reddy Vanga stated, “As excited as we are about the launch, what I’m looking forward to is Kofinity being a means of self-sufficiency for all the budding creators. Kofinity is expanding its horizons beyond social media like Instagram and Youtube. Now, creators can easily share their offers and deals within their social circles through multiple social networking platforms by using their unique link.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
