MAM
Know the story behind Dussehra with Likee’s #HappyDussehra campaign
MUMBAI: Riding on the success of its popular campaigns such as #IAMINDIAN, and others, Likee has launched another innovative campaign #HappyDussehra to make the festival of Dussehra special for its Indian users. Likee, the pioneering global short video creation platform from Singapore based BIGO Technology is popularly known for its unique campaigns thatbring out the best in users' creativity. With the #HappyDussehra campaign, Likee aims to educate its users on the importance of Dussehra and reiterate the message behind the festival.
The campaign is spread over for ten days and will be throwing engaging challenges to the users each day. The users will need to move through different stages of the challenge to ultimately kill the three avatars of Evil. To participate, the users will need to create dramatic videos using special Dussehra stickers, filters, and music; and collect an army of 'likes' on the video(s) in each stage. The 'Likes' garnered will allow the users to exchange with the virtual weapons, which they can use to win over the Evil finally. Users can also share their Likee videos on the other platforms to gain more likes. Post completing the mission on the day of Dussehra, users will also qualify to win exciting prizes such as VIVO smartphone.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
