MAM
KlugKlug expands its global services to include LinkedIn and Snapchat
Mumbai: KlugKlug, a global SaaS platform for influencer marketing, announces the expansion of its services to include LinkedIn and Snapchat, reinforcing its commitment to providing comprehensive solutions to the evolving needs of brands worldwide. With a focus on enhancing influencer marketing capabilities and facilitating deeper engagement with audiences, KlugKlug’s integration of these platforms marks a significant milestone in their journey.
In response to market demands and insights gained from scaling operations globally, particularly in regions such as India and the Middle East, KlugKlug recognized the pivotal role of Snapchat in influencer-led social commerce and the growing significance of LinkedIn in B2B-oriented marketing. By incorporating these platforms into its suite of services, KlugKlug aims to empower brands with enhanced discovery and engagement opportunities, particularly in markets where these platforms hold substantial sway.
“Expanding our services to include LinkedIn and Snapchat underscores KlugKlug’s commitment to innovation and addressing the evolving needs of our clients,” said KlugKlug co-founder and CEO Kalyan Kumar. “We identified a growing demand for influencer marketing on these platforms and are excited to offer brands access to diverse audiences and engagement opportunities.”
The integration of LinkedIn and Snapchat into KlugKlug’s platform not only broadens the reach and impact of influencer marketing campaigns but also provides brands with unique opportunities for audience engagement and brand advocacy. With a database of influencers spanning multiple regions and demographics, KlugKlug enables brands to identify, engage, and track influencers effectively, driving tangible business outcomes.
“We are proud to be at the forefront of global influencer marketing solutions, including platforms like LinkedIn and Snapchat,” said KlugKlug co-founder and CPO Vaibhav Gupta. “Our platform’s unique capabilities and comprehensive approach to influencer marketing set us apart in the industry, enabling brands to achieve unparalleled success in their influencer marketing initiatives.”
KlugKlug’s expansion to include LinkedIn and Snapchat further solidifies its position as a leading innovator in influencer marketing. With a focus on delivering value-driven solutions and fostering enduring relationships with clients, KlugKlug continues to revolutionize influencer marketing, empowering brands to connect with audiences in meaningful and impactful ways.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
