Brands
Klugklug expands globally as demand for data-driven influencer marketing rises
MUMBAI : Influencer marketing is evolving fast, & data-driven strategies are leading the charge. Klugklug, a cutting-edge Saas platform, is scaling new heights globally to meet the surging demand. Now in its third year, it has already made waves across India, southeast Asia, & the middle east, redefining how brands connect with influencers.
Klugklug’s platform analyses over 300 million influencers across 150+ countries and 160+ languages, covering Instagram, Youtube, Tiktok (outside India), Snapchat, & LinkedIn. The company has helped businesses cut marketing inefficiencies by providing insights into influencer credibility, engagement, & audience demographics.
“Many brands have relied on superficial metrics for influencer selection, leading to wasted budgets. Our approach brings transparency & validation, enabling brands to make informed decisions,” said Klugklug co-founder & CEO Kalyan Kumar.
As part of its expansion, Klugklug is focusing on growth in south Asia, southeast Asia, Mena, & Latin America, with key targets including Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia.
Brands
LTM secures $100M deal to power european MedTech’s hearing innovations
Seven-year partnership blends tech, apps, and regulatory smarts for sound solutions
MUMBAI: LTM, the business creativity partner to global enterprises, has landed a blockbuster $100 million deal with a leading European MedTech firm specialising in cutting-edge hearing solutions.
Over the next seven years, LTM will bring its innovation engine, iNXT, into play. This cross-industry platform helps companies navigate the merging worlds of physical and digital, and for the MedTech client, it promises a seamless tech makeover.
LTM’s role will cover the MedTech’s main hearing instrument brands and private labels, including wearable devices, the fitting application used by hearing care professionals, and the mobile app that lets users control their devices. Beyond development, LTM will guide the firm through complex compliance and regulatory frameworks, ensuring every beep, buzz, and click meets strict European standards.
With this deal, LTM is not just tuning into the MedTech sector, t’s setting the volume on innovation and tech-savvy support for the years ahead.
