Brands
KKR flexes fan engagement with Amul’s Train Like a Knight
MUMBAI: Kolkata Knight Riders (KKR) is serving up a fitness masterclass with Amul presents Train like a Knight, a new digital series that’s set to give fans a peek behind the curtain of professional cricket training. Forget just watching the game; KKR wants you to live it, protein shake in hand.
Recognizing that cricket is more than just sixes and wickets, it’s a test of discipline, endurance, and peak performance, KKR, in partnership with Amul Protein, is launching a six-episode series that delves into the nitty-gritty of player fitness. Think intense workouts, dietary deep dives, and mental conditioning sessions that would make a yogi sweat.
Episode one, featuring Ajinkya Rahane, is already dropping jaws (and maybe a few dumbbells), offering a glimpse into the kind of grind it takes to play at the highest level.
To watch the Ajinkya Rahane episode click here
“Our collaboration with Amul Protein is more than just a partnership—it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes,” said Knight Riders Sports group chief marketing officer Binda Dey “Through Amul presents Train like a Knight, we’re breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket.”
But this isn’t just a flash-in-the-pan series; it’s a year-long fitness fiesta. KKR plans to expand Train like a Knight into a full-blown program, complete with exclusive events, workshops, and enough merchandise to turn every fan into a mini-athlete.
With Amul Protein’s nutritional muscle, Train like a Knight promises to be an engaging, informative, and downright sweaty journey into the world of professional sports prep. Get ready to train, fuel, and, well, live like a Knight.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
