Ad Campaigns
Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes
Mumbai: Kixx by GS Caltex, a player in the lubricant market, has unveiled its latest campaign titled Kixx Engine Oil for #BetterResaleValue. This campaign underscores the critical role of selecting the right engine oil for ensuring prolonged engine life and enhancing vehicle resale value.
The narrative at the heart of this campaign revolves around the enduring friendship of Pradeep and Deepak. Their story, rich with life’s unpredictability, serves as an engaging backdrop to highlight the pivotal moments where making the right choices—like selecting the right engine oil—can significantly influence outcomes. This storytelling approach aims to create an emotional connection with the audience, emphasizing the importance of informed decisions for better results.
Kixx Engine Oil, the focal point of the campaign, is positioned as a product that not only extends the life of a vehicle but also enhances its resale value. This product promise is crafted to appeal to vehicle owners who are keen on maintaining the longevity and performance of their bikes. The key message is clear: choosing Kixx Engine Oil translates to unmatched performance and durability, which are essential for any vehicle owner looking to maximize their resale value.
GS Caltex India general manager-marketing K Madhu Mohan emphasised the company’s commitment to quality and customer satisfaction. He stated, “At GS Caltex India, we understand the significance of choosing the right engine oil and how it impacts its resale value. With our new campaign, we aim to connect emotionally with our customers and emphasize how Kixx Engine Oil ensures the performance and longevity of their vehicles with better resale value.” This statement reinforces the campaign’s core message and highlights GS Caltex – Kixx dedication to delivering high-quality products that meet the needs of their customers.
The campaign strategically leverages storytelling to build a strong emotional connection with the audience. By focusing on relatable characters and real-life scenarios, GS Caltex aims to resonate with customers on a personal level, thereby strengthening brand loyalty. The emphasis on the benefits of Kixx Engine Oil is designed to persuade vehicle owners to choose a premium product that offers tangible long-term benefits.
“Kixx Engine Oil for #BetterResaleValue ” is more than just a marketing campaign; it is a narrative that seeks to educate consumers on the importance of using high-quality engine oil. By doing so, GS Caltex India not only promotes its Kixx Engine Oil but also reinforces its position as a brand that prioritizes customer satisfaction and vehicle longevity.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
