Brands
Kisna shines with new Shahid–Mira campaign celebrating joy
MUMBAI: Kisna Diamond and Gold Jewellery has launched its new nationwide campaign, Khushi Ke Har Pal Ke Liye, Kisna, bringing Shahid Kapoor and Mira Rajput Kapoor together in a charming celebration of life’s everyday joys. Following their recent announcement as brand ambassadors, the film captures the couple’s natural warmth in a story that blends affection, humour and modern-day intimacy.
The ad opens inside a softly lit Kisna store, where a playful exchange unfolds between the couple. Mira is briefly disappointed until Shahid surprises her with an anniversary necklace, confessing he forgot the occasion. Moments later, he produces a bracelet meant for her birthday, joking he remembered it but was simply late. The scene sets a tone of easy honesty and shared laughter.
What follows is a lively montage of celebrations, with Mira styled in three distinct looks for her sister’s wedding, the sangeet and a cocktail night, each paired with a different Kisna piece. Shahid’s voiceover ties the film together, showing how jewellery slips effortlessly into India’s culture of festivities, from family events to everyday sparkle.
The ad circles back to the store as fireworks bloom outside. Shahid points to the jewellery, calling out festive moments, holidays and simple daily joys. Mira then offers him a ring, reminding viewers that some gifts are simply for each other. The film closes with the couple walking together to an uplifting soundtrack, inviting audiences to see happiness in every moment.
Hari Krishna Group founder and managing director Ghanshyam Dholakia, said Shahid and Mira’s presence brings a natural warmth that matches the brand’s spirit. “This campaign captures the small, genuine moments that make everyday life special. Their ease and chemistry reflect the emotion we wanted to convey.”
Kisna Diamond and Gold Jewellery CEO Parag Shah, added that the film stems from a simple belief: celebrations don’t begin and end with milestones. “Jewellery becomes an expression of affection and shared joy. Shahid and Mira embody this sentiment beautifully.”
Shahid Kapoor said the campaign felt honest and true to life. “Jewellery isn’t just for grand occasions; it’s woven into the moments that shape our everyday. Kisna adds a quiet sparkle to each one.”
Mira Rajput Kapoor shared that the brand’s philosophy resonated instantly. “Kisna believes jewellery should feel effortless and personal. This campaign captures that warmth and authenticity, and we’re delighted to be part of it.”
Khushi Ke Har Pal Ke Liye, Kisna, now rolls out across television, theatres, digital platforms and outdoor media, carrying its message of joy to audiences across India.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
