Brands
KISNA rolls out ‘Kyunki Pyaar Jatana Zaroori Hai’ celebrating everyday expressions of love
MUMBAI: KISNA Diamond and Gold Jewellery has launched a Valentine’s Day campaign built around the idea that love deserves expression every day, not just on a single occasion. Titled Kyunki Pyaar Jatana Zaroori Hai, the campaign features a 125-second film that blends light humour with emotional storytelling.
The film follows a middle-aged couple debating the growing commercialisation of Valentine’s Day. While the husband dismisses it as a modern ritual, the wife argues that any day encouraging affection has value. As the narrative unfolds through everyday moments at home, the husband ultimately surprises his wife with a pair of diamond earrings, underlining the message that love may not need a special day, but it does need to be expressed.
The campaign is part of Kisna’s brand philosophy, Khushi ke har pal ke liye Kisna, and will be promoted across digital and social media platforms, supported by print and outdoor outreach around Valentine’s Day.
Kisna Diamond and Gold Jewellery chief marketing officer Prashant Awasthi, said the film celebrates quiet, relatable moments of romance that often go unnoticed, positioning jewellery as a symbol of emotion rather than just adornment.
Conceptualised and produced by D & A Studios, the campaign reinforces Kisna’s focus on meaningful connections and everyday togetherness.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
