MAM
Kinnect bolsters senior creative management with key appointments
Mumbai: Media company Kinnect has announced the key appointments in order to continue its focus on the product offering, people and consolidating client businesses under the new operating system.
The agency has promoted Kartiyeka Tiwari to national creative director from his prior role of VP- creative strategy, Mithun Mukherjee to executive creative director from senior creative director, and Ashish Tambe to executive creative director from his past role senior creative director.
“The new structure enables the agency’s greatest people to provide a focused and committed collaboration to our customers, bringing the disruptive creative vision, agility, and fluidity that is required today to transform our clients’ businesses and create memorable brands,” said the statement.
Commenting on the elevations, Kinnect COO Chandni Shah said, “This step will help us accelerate growth, build on our digital craft capabilities and propel the agency to new heights. In terms of clients, business, accolades, and fame, 2021 was a hard but incredibly successful year for the agency.”
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
