Ad Campaigns
Kings XI partner 2baconil launches anti-tobacco campaign, TVC soon
MUMBAI: Rusan Pharma Ltd. a leading global pharmaceutical company specializing in the treatment of Addiction, has indigenously developed and manufactured India’s first 24 hour ‘Nicotine Transdermal Patch – 2baconilTM. The brand has made an association with Kings XI Punjab as their health partner to kick start an anti – tobacco/smoking campaign #MyWill2baconil, to spread awareness and educate people about 2baconilTM as a solution to help quit tobacco.
India is among the top 10 countries and accounts for two-third of the world’s smokers (63.6%) in 2015.In India, Government estimates show over 5,500 youth start tobacco use every day, whereas around 35% of adults consume tobacco in some form or other. Over 25% of females start tobacco use before the age of 15 in the country.
The campaign is unique in nature as it not only raises awareness but also introduces a solution with a high-technology product like 2baconilTM, which helps to curb withdrawals experienced during quitting tobacco. Rusan Pharma, specializes in the innovation and manufacturing of transdermal patches.
International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma will actively participate in the campaign to help spread awareness to quit tobacco/smoking. An official TVC with these celebrated athletes will also be released to highlight and appeal to their fans to join the cause.
Business head Malavika Kaura Saxena said, “The campaign has been designed using a unique Smart Time Release Technology that acts as an aid to help control their withdrawals with a step down therapy…”
Kings XI Punjab CEO Satish Menon said, “2baconil operates for a great cause, that of reducing the harm caused by tobacco through patches.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
