MAM
Kingfisher launches new TVC for IPL
MUMBAI: Kingfisher has launched a new advertising campaign, to be aired during the Indian Premiere League, which features 21 cricketers from four IPL teams – Royal Challengers Bangalore, Delhi Daredevils, Deccan Chargers and Rajasthan Royals.
The 30 second TVC will be aired during the IPL matches on Set Max and other channels across various genres that include news channels, movie channels and music channels.
Says United Breweries SVP marketing Samar Singh Sheikhawat, “Kingfisher has always been associated with fun, fashion and sports. This IPL, we have lined up a series of marketing initiatives across the country to enable cricket lovers to feel the excitement and live the spirit of the sport. This TVC is all about creative humour and fun, and revives the legacy of the famous Kingfisher jingle that has been associated with sports for many years now.”
Conceptualized by JWT, the ad has been shot in Bangalore, Hyderabad, Mumbai and New Delhi.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
