MAM
Kingfisher Airlines launches; first run on 9 May
MUMBAI: In the true Mallya style, the UB Group made its formal entry into the aviation sector on 7 May with the launch of Kingfisher Airlines. The airline will take its first flight on 9 May. Kingfisher will be the first private Indian airline to commence operations with brand new aircraft.
A total of 33 new Airbus aircraft are on order – 10 A 320 and A 319s – with options open to buying a further 20 aircraft. Kingfisher will also have a single class of travel -Kingfisher Class with a total of 174 seats in the A320-200 and 144 seats in the A319s.
As reported earlier by Indiantlevision.com, for inflight entertainment, the airline has got a personal video screen for every seat with 10 audio and 5 video channels.
All the aircraft will also be equipped with an automated external defibrillator, a simple device used to treat sudden cardiac arrest as well as a paperless cockpit. The entry by the UB group into the aviation segment is a project of $ 1.8 billion.
Civil aviation has been the latest area of interest for the UB Group. Speaking at the launch, UB Group chairman Dr Vijay Mallya said, “After the entry of Kingfisher in the civil aviation sector, this too will be a sector that will attract a lot of FDI (foreign direct investment).”
Stressing on the new emerging India, and more importantly the new consumer class of Indians, Mallya stated that that Kingfisher Airlines would satiate in every way the desires of this new emerging class. “We believe we understand consumer needs and aspirations as well as what one calls value for money and Kingfisher will address all the three stated aspects.”
Mallya also said that with the coming of Kingfisher Airlines, the civil aviation sector for the first time will witness a double digit growth. Another interesting point was that this was first time that a true synergy between the public and the private sector company has taken place as Kingfisher airlines has outsourced all their ground activities to Indian Airlines.
Says aviation minister Prafful Patel,”The Indian civil aviation sector must expand and both the public and private sector players need to ensure its growth. The boom in aviation needs to be fueled by these players and the Government will extend all its support and encouragement for the same.”
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
