MAM
Kinetic launches airport and in-flight media specialist agency
MUMBAI: Kinetic, the WPP-owned lifestyle and environments agency has kaunched airport and in-flight media specialist, Aviator.
Aviator India will be headed up by Kinetic India business director Anu Gera.
The strategic business unit is an important addition to the Aviator network currently in existence across London, Singapore and New York, and brings the total number of multilingual media experts at Aviator to 48.
Gera says, “With seat capacity in Asia Pacific hitting close to 100 million in July and Delhi International Airport continuing to be the fastest growing hub in the region, the opening of Aviator India addresses the requirement for an aviation media specialist to deliver relevant audiences.”
Kinetic Singapore and International MD Irene Revilla added, “We are very excited to roll out the Aviator proposition in India. The growth the aviation market is experiencing together with the development of media opportunities in the airport environment make India the ideal candidate for a local Aviator resource.”
Kinetic India MD Rajul Kulshreshtha states, “With Air Traffic touching almost 14.22 million passengers, we feel this is just the right time to launch Aviator in India. In Aviator we have a product that will enable us to offer a more meaningful value to our clients. “
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
