MAM
Kinetic India honoured with campaign of the year award by Lenovo
MUMBAI: Kinetic India’s campaign execution efforts for Lenovo K900 smartphone launch got recognized and rewarded during ‘Lenovo Recognition and Rewards’ event held in Bangalore on 4th June 2014. Kinetic India was honoured with campaign of the year award.
Kinetic India took up the challenge to create top of the mind brand recall and create buzz during the launch campaign titled Power Play for Lenovo K900 smartphone in key metro cities Delhi, Mumbai and Bangalore among TG SEC A, A+ through the Out of Home during August-September 2013.
The journey started with understanding the TG for the brand, their lifestyle and travel patterns in weekdays and weekends. Kinetic extensively used tools like locator and affluence meter in each market to ensure right locations / format for display placements aiming to best optimize impact, value and budget deployment.
Maximum share of voice for the brand presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifeline of the city, popular shopping destinations, inside airports, corporate hubs, major residential apartments and enclaves, IT parks and important connector routes between the city’s IT hubs, CBDs and airports.
Large impact formats like billboard, unipole, gantry, skywalk; frequency builders like BQS, signage; corporate hub branding, mall branding (drop downs and glass facade) and airport branding was done. This was to ensure efficient presence and coverage of all the touch points. The larger than life installations turned out to be attention grabbers. The promotion took mammoth one lakh sq ft. plus media space across 102 media units in three cities covering every possible corridor in the key markets.
All the way along, Kinetic India worked closely with the client to ensure smooth and flawless on time campaign execution. Lenovo India marketing head – smartphones Anuj Sharma said, “The is the first ever campaign for Lenovo led by outdoor media. Kinetic team balanced reach and effectiveness with panache. The sales jumped 3X for the K900 during the campaign. The campaign also got Lenovo (a new brand at the time) valuable shelf space with the top large format retailers.”
The campaign was a success causing much WOM and the client received consistent overwhelming feedback from their distribution and sales network. The end result was that those who saw the promotion no doubt understood that Lenovo with this impressive smartphone offerings line up has ultimately arrived in India with a bang. Kinetic India was bestowed with campaign of the year award recently by Lenovo in a public event, in presence of the Lenovo India management team along with other agency partners (Ogilvy & Mindshare).
Click here to read the case study
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
