Ad Campaigns
Kinetic India creates live Twitter on streets for Sony SabTV
MUMBAI: With the launch of new show ‘Y.A.R.O’ on SAB TV about h has extraordinary powers including Wikipedia-like capacity to answers all the questions. We as a Creative thinking agency brought Live this character and its unique characteristics on a Billboard very innovatively. This unique initiative is such that anyone on Twitter can tweet any question on their mind with hashtag #SABKaYaro and they will get a response in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O almost instantly. To showcase we created a Live Twitter App which operates similar to Siri further managed through a Live Micro-site which automatically replies an answer to the question. The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai.
On the association, Kinetic India Head – west region, Yusuf Merchant commented, “We are very thrilled about our partnership with Sab TV for executing this very unique and exciting “Live Tweet” innovation. The idea is in sync with the thought and concept of Y.A.R.O. When it comes to billboards in India we see very few digital integration and we at Kinetic firmly believe that a mix of Digital with regular OOH provides a right interactive & engaging platform for the TG”.
If you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium. h
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
