Ad Campaigns
Kinder Joy launches new TVC & a limited series of Kinder Joy Tom & Jerry and Hello Kitty Toys in India
Mumbai: Kinder Joy, the confectionery brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, has launched its new TVC continuing with the tagline ‘Iss Mein Kuch Khaas Hai’ in India. A popular choice for children across all age groups, the new TVC highlights the instant delight that Kinder Joy brings to children’s lives. With this new TVC launch, the brand is now announcing their limited-edition Kinder Joy range of Tom & Jerry and Hello Kitty toys.
Tom & Jerry is the second most known/popular brand in the category and Hello Kitty is highly popular and loved by kids. With these limited-edition collectibles, Kinder Joy continues to strengthen its position in the Indian confectionery market and increase brand loyalty among its customers. The limited-edition collectibles are also likely to attract collectors of all ages who appreciate the uniqueness and novelty of the limited series.
The limited-edition series is launched via a campaign film where the video opens with a pair of siblings showing a ‘special’ trick to their parents. The mother joins in and builds on it by mentioning how Kinder Joy is ‘special’ as well, raising the father’s curiosity. Then the kids and the mother team up and break out in a musical to explain how Kinder Joy is special and it is tasty, fun, and nutritious at the same time.
Speaking on the campaign film, Ferrero regional marketing manager Indian subcontinent – Kinder brands Amedeo Aragona said, “We are excited to bring Tom & Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of Applaydu app makes it extra special for the children to learn along with the parents.”
The TVC will be featured and distributed across broadcast and online platforms. Ferrero India’s marketing efforts for the limited edition will focus on social media and other digital platforms, as well as in-store promotions and advertisements targeted at parents.
These limited-edition packs will have eight engaging toys featuring Spike, Tom, Jerry and Nibbles and an assortment of toys for Hello Kitty which will be available pan India at an affordable price of INR 45 from May 2023. It will be available across all leading outlets, including modern trade and traditional stores pan India. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Grofers, Big Basket etc.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
