MAM
Kim Cattrall is face of Bacardi’s Island Breeze in US
MUMBAI: For Bacardi lovers the heady cocktail has an added kick. Sex and the City actress Kim Cattrall will be the celeb spokeswoman for its new product Island Breeze, in the US.
Cattrall will appear in a series of print and cable television ads touting Island Breeze. The product claims to have only half the calories of traditional spirits and half the calories of wine while still delivering great taste.
The company states that the alluring, confident persona and trademark sexiness of Cattrall perfectly embodies Island Breeze, whose tagline is “Now you can have it all”.
Cattrall says, “I am thrilled to be working with Island Breeze. A spirit with great taste and half the calories of wine and traditional spirits — what took so long?”
Bacardi chairman global new product development Alfredo Piedra says, “Kim is the perfect example of a strong, independent woman who lives life to the fullest. She is an icon; a powerful, ‘she gets what she wants’ kind of woman.
“Both adult men and women can relate to Kim, making her the perfect fit to represent Island Breeze. We believe Kim will help do for Island Breeze what Sex and the City did for the cosmopolitan cocktail.”
Island Breeze is made with Premium Bacardi rum, infused with natural fruit flavours and sucralose, a natural-sugar substitute with no caloric content.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
