Brands
Killer celebrates India with Meezaan Jaffri films
MUMBAI: India’s fashion scene just got a fresh dose of homegrown swagger as Killer releases a new series of digital films featuring actor Meezaan Jaffri under its I Wear India. I Wear Killer campaign. The films put the spotlight firmly on Indian style and celebrate the evolution of Killer from a denim label to a full men’s lifestyle brand.
The campaign kicks off with a playful twist. Meezaan scrolls through global fashion trends with his stylist, who suggests recreating a look from abroad. Meezaan pauses, smiles, and says, “How about I trend in India? I wear India. I wear Killer.” That simple line encapsulates the brand’s message, Indian craftsmanship and design can stand tall on the global stage.
Once known primarily for denim, Killer now offers a complete wardrobe for the modern Indian man, including jeans, joggers, shirts, hoodies, jackets, nightwear, and accessories like bags and wallets. The campaign reinforces this transformation, showcasing stylish, premium, and proudly local fashion with global relevance.
Meezaan Jaffri, brand ambassador, said, “Killer represents the new Indian man who is confident, stylish, and proud of where he comes from. When I say ‘I Wear India. I Wear Killer,’ it’s about owning that pride and showing the world that Indian fashion stands tall.”
Kewal Kiran Clothing Ltd. joint managing director Hemant Jain added, “From starting as a denim brand to becoming a full lifestyle wardrobe for men, Killer reflects the evolution of Indian fashion itself. Our campaign celebrates a generation that is bold, stylish, and unapologetically proud of what India creates.”
The films are rolling out across digital platforms, in-store experiences, and outdoor displays, visually sharp and attitude-driven, mirroring the mindset change sweeping Indian fashion: homegrown style can be aspirational, premium, and proudly Indian at the same time.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
