Brands
Killer celebrates India with Meezaan Jaffri films
MUMBAI: India’s fashion scene just got a fresh dose of homegrown swagger as Killer releases a new series of digital films featuring actor Meezaan Jaffri under its I Wear India. I Wear Killer campaign. The films put the spotlight firmly on Indian style and celebrate the evolution of Killer from a denim label to a full men’s lifestyle brand.
The campaign kicks off with a playful twist. Meezaan scrolls through global fashion trends with his stylist, who suggests recreating a look from abroad. Meezaan pauses, smiles, and says, “How about I trend in India? I wear India. I wear Killer.” That simple line encapsulates the brand’s message, Indian craftsmanship and design can stand tall on the global stage.
Once known primarily for denim, Killer now offers a complete wardrobe for the modern Indian man, including jeans, joggers, shirts, hoodies, jackets, nightwear, and accessories like bags and wallets. The campaign reinforces this transformation, showcasing stylish, premium, and proudly local fashion with global relevance.
Meezaan Jaffri, brand ambassador, said, “Killer represents the new Indian man who is confident, stylish, and proud of where he comes from. When I say ‘I Wear India. I Wear Killer,’ it’s about owning that pride and showing the world that Indian fashion stands tall.”
Kewal Kiran Clothing Ltd. joint managing director Hemant Jain added, “From starting as a denim brand to becoming a full lifestyle wardrobe for men, Killer reflects the evolution of Indian fashion itself. Our campaign celebrates a generation that is bold, stylish, and unapologetically proud of what India creates.”
The films are rolling out across digital platforms, in-store experiences, and outdoor displays, visually sharp and attitude-driven, mirroring the mindset change sweeping Indian fashion: homegrown style can be aspirational, premium, and proudly Indian at the same time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
