MAM
KidZee opens five more pre-school centers at Bangalore
BANGALORE: KidZee, a division of Zee Network – Education Group, has opened five more centers in Bangalore, taking the total number of Kidzee centers in the city to 15. In addition, KidZee centers have been opened in Belgaum and Udupi in Karnataka.
In South India, KidZee centers have been launched in Salem (TN) and Pondicherry – one each; three in Hyderabad and one each in Kodad and Hanamkonda (AP). More centers are being planned for this academic session.
Announcing the launch of the new centers in Bangalore, Zee Network Education Group CEO A K Khetan said, “The concept of associating education with play is the requirement of the day. At a tender age kids cannot be bound to books. KidZee curriculum includes multiple activities to encourage and expand the child‘s hidden potential. The learning environment has been designed to nurture the growing sense of aesthetics and to inspire better performance from young minds, special attention is given to safety and hygiene.”
The official release states KidZee‘s mission as – Help young minds grow and learn in an amicable environment resulting in their sensorial, physical, intellectual, aesthetic, cognitive, emotional and social developments.
Kidzee has a network of more than 250 centers in India and abroad, across 110 cities. Singapore, Dubai, Sharjah, UAE, Bahrain are some of the countries that have a KidZee presence. Khetan is confident of this number growing to around 500 by the end of this financial year.
“Children are an important part of our lives; giving them the right kind of education from a very tender age is of utmost priority. It is imperative for a child‘s upbringing and smooth transition into the traditional model of education. Hence a need has always been felt to have a reliable, quality, branded playschool.”
On the employment prospects and its benefit for women, Khetan had this to say, “Pre-schooling is a potential market of approximately Rs. 500 billion plus and is an excellent ‘Pro woman‘ business model. KidZee is designed to infuse the feeling of self-reliance and entrepreneurship in womenfolk, who have the penchant/passion to handle toddlers. It not only creates an opportunity for talented and qualified women, including housewives to use their knowledge in an optimum manner for the benefit of society, but also creates job opportunities for uneducated women as attendants in the KidZee centers.”
Recently ZILS has also launched a one-year Diploma program in the Teachers training segment for pre-school called “IECTEC”(International Early Childhood Teachers Education Course) to meet the dearth of trained professionals in this segment.
“While the local ZILS center will ensure the hand holding of the franchisees, a panel of eminent citizens acts as independent observers. Additionally, we have events and competitions that will allow children to display their talents,” states Mr. Ashish Deb, Sr. VP, ZILS, spelling KidZee‘s vision for the future.
Franchising India Holdings Ltd has adjudged KidZee the “Best Franchisor 2004” in Pre school category. Their annual revenues are Rs.150 million according to Khetan.
Khetan also stated that Zee would consider re-starting their earlier channel Zee Ed which had been earlier been aired in 1999 and then closed subsequently. Khetan feels that currently and ‘Edutainment‘ or rather Entertaining Education was a concept that was gaining ground, as opposed to earlier when Zee Ed had met with a very poor response.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
