MAM
KidZania India appoints Hasmukh M. Gorava as marketing head
Mumbai: KidZania, the global leader in interactive educational entertainment, is thrilled to announce the appointment of Hasmukh M. Gorava as the marketing head. In his new role, Hasmukh will lead KidZania India’s marketing strategies, leveraging his more than 13 years of expertise in consumer marketing, brand promotions, and 360° media planning.
Hasmukh has a proven track record of developing and growing companies, and his abilities fit in nicely with KidZania’s goals for brand expansion and engagement. He excels in defining and executing brand-building strategies, leading cross-functional teams, and driving revenue through effective marketing activities.
With a rich background, including a key role as DGM marketing at Imagicaa, Mumbai, Hasmukh played a pivotal role in planning the go-to-market strategy, achieving a remarkable 70 per cent market share within three years. His strategic efforts positioned Imagicaa as India’s number one entertainment destination for schools.
KidZania India CMO Rahul Dhamdhere expressed confidence in Hasmukh’s appointment, stating, “We are excited to welcome Hasmukh M. Gorava as the Marketing Head. His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Hasmukh’s commitment to driving brand visibility and consumer awareness resonates with KidZania’s mission to provide enriching experiences for children.”
Hasmukh, equally enthusiastic about his new role, remarked, “I am truly honored to be a part of KidZania, an esteemed organization that has consistently led the industry. I look forward to utilizing my expertise to contribute to KidZania’s success, both in India and on the international stage.”
In addition to leading KidZania’s marketing efforts, Hasmukh’s responsibilities include building campaigns and communication strategies in interactive media and direct marketing programs. He will focus on increasing visitors’ attendance, developing pricing strategies to maximise KidZania’s profit, and monitoring trends to identify new offers and services.
KidZania eagerly anticipates the positive impact of Hasmukh’s leadership, driving innovation and sustainable business growth within the organisation.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
