Ad Campaigns
Kicky & Perky honours teacher’s day with syra collection & digital film
Mumbai: Kicky & Perky has released a heartfelt digital film to celebrate Teacher’s Day, drawing attention to the lasting impact teachers have on their students. The film highlights the role of teachers as guiding lights in shaping lives, focusing on trust and grace.
The video follows a young woman overwhelmed by work, who is reminded of Teacher’s Day through a notification from Kicky & Perky. This prompts a wave of nostalgia, leading her to visit her school and gift her teacher a piece from Kicky & Perky’s Syra Collection.
The film emphasises the elegance and grace of teachers, mirrored by the Syra Collection, which features mother-of-pearl and unshaped pearls paired with 925 sterling silver chains in various finishes. The collection offers a modern and versatile approach to jewellery for all occasions.
Kicky & Perky’s Co-Founder, Aditi Khandelwal says, “Teachers are the shining beacons who illuminate our journey with wisdom and grace. This Teacher’s Day, we celebrate their timeless influence with the Syra Collection-an embodiment of elegance and trust, as radiant and unique as the teachers who’ve shaped our lives.”
Released on the 5 September across all social media platforms, this campaign celebrates teachers and highlights Kicky & Perky’s commitment to creating jewellery that tells meaningful stories. The Syra Collection is now available on the Kicky & Perky website, as well as Ajio Luxe, Myntra, and Amazon.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
