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Kickstarter CEO Everette Taylor to keynote The One Club’s ‘Where Are All The Black People’ conference
Mumbai: Kickstarter CEO Everette Taylor will give the keynote address at the 13th edition of The One Club for Creativity’s hybrid Where Are All The Black People (WAATBP) diversity conference and career fair, taking place 26 – 27 October at Convene at Brookfield Place in New York.
Under his leadership of the world’s premiere crowdfunding platform for creative projects, Kickstarter was named one of Time Magazine’s 100 Most Influential Companies due to the company’s global impact in the creator economy and being trailblazers for the future of work.
Taylor previously served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During that time, he was recognized by Business Insider as one of the World’s Most Innovative CMOs, and named by Forbes as one of the World’s Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness.
As a marketing executive and CMO, Taylor helped lead both on-demand rental car company Skurt and B2B software company Qualaroo to successful acquisitions, cofounded GrowthHackers.com, the largest community for growth marketers, served as CMO of e-commerce company Sticker Mule, and oversaw growth strategy for new social products for Microsoft. As CEO of PopSocial, he was recognized as Forbes 30 Under 30 in 2018 for his innovation in the social media marketing space, and Forbes 30 under 30 All-Star in 2019 for exponentially growing the company.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
