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Kickstarter CEO Everette Taylor to keynote The One Club’s ‘Where Are All The Black People’ conference
Mumbai: Kickstarter CEO Everette Taylor will give the keynote address at the 13th edition of The One Club for Creativity’s hybrid Where Are All The Black People (WAATBP) diversity conference and career fair, taking place 26 – 27 October at Convene at Brookfield Place in New York.
Under his leadership of the world’s premiere crowdfunding platform for creative projects, Kickstarter was named one of Time Magazine’s 100 Most Influential Companies due to the company’s global impact in the creator economy and being trailblazers for the future of work.
Taylor previously served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During that time, he was recognized by Business Insider as one of the World’s Most Innovative CMOs, and named by Forbes as one of the World’s Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness.
As a marketing executive and CMO, Taylor helped lead both on-demand rental car company Skurt and B2B software company Qualaroo to successful acquisitions, cofounded GrowthHackers.com, the largest community for growth marketers, served as CMO of e-commerce company Sticker Mule, and oversaw growth strategy for new social products for Microsoft. As CEO of PopSocial, he was recognized as Forbes 30 Under 30 in 2018 for his innovation in the social media marketing space, and Forbes 30 under 30 All-Star in 2019 for exponentially growing the company.
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Publicis Groupe to acquire 160over90 from WME Group
Deal aims to build data-led platform linking brands, fans and culture at scale
MUMBAI: Publicis Groupe has agreed to acquire 160over90 from WME Group, in a move that signals a major push into the fast-growing world of sports and culture-led marketing.
The deal, subject to regulatory approvals, will see Publicis combine its existing Publicis Sports capabilities with 160over90’s global footprint to create what it calls a unified, end-to-end platform connecting brands with audiences through sport, entertainment and culture.
Founded as a division of WME Group, 160over90 has built a reputation for delivering high-impact campaigns across some of the world’s biggest sporting moments, including the Super Bowl, Olympic Games and FIFA World Cup. With over 670 employees across the US, UK, EMEA and Apac, the agency works with global brands to create experiences that resonate both on and off the field.
The acquisition reflects a broader shift in marketing, where sport has become a central pillar of premium media. With the global sports media market estimated at $150 billion and sponsorships crossing $90 billion, brands are increasingly looking for more integrated ways to engage audiences.
Publicis is betting that a data-led approach will be the differentiator. By integrating 160over90 with its own capabilities, including the Epsilon identity ecosystem and Influential network, the company aims to offer marketers a seamless way to plan, activate and measure campaigns across media, sponsorships, live events and creator partnerships.
Publicis Groupe CEO Arthur Sadoun said, “After building our industry-leading position in identity resolution, commerce, and creators, our next big bet is sport. In the age of AI, it has become one of the most high-value channels for clients.”
He added that combining 160over90’s expertise with Publicis’ data and technology stack would help “connect brands to fans in ways that are both meaningful and measurable”.
Echoing the sentiment, Publicis Connected Media CEO Dave Penski said, “Sport has become the most powerful intersection of culture, commerce and community,” highlighting the growing need to treat sports marketing as a measurable channel rather than just brand-building.
As part of the deal, Publicis will also enter into a strategic partnership with WME Group, enabling closer collaboration on talent, content and brand partnerships. WME Group president Mark Shapiro said the tie-up would open up new opportunities for talent and brands to scale their ambitions globally.
Post acquisition, the combined Publicis Sports entity will report to Suzy Deering, while Robbie Henchman will remain with WME Group to oversee the ongoing partnership.
The move builds on Publicis’ recent investments in the space, including acquisitions of Adopt and Bespoke in 2025 and a partnership with Magic Johnson Enterprises, underscoring its intent to dominate the intersection of sport, culture and commerce.
As brands chase both attention and accountability, Publicis’ latest play suggests the future of sports marketing may be less about moments alone and more about measurable impact at scale.
