MAM
Kiara Advani roped in as the brand ambassador for GALAXY chocolates
Mumbai: Bollywood actress Kiara Advani has been signed as the brand ambassador for global confectionery major Mars Wrigley’s iconic global brand, GALAXY chocolates.
The company made the announcement in collaboration with the Indian actress via her official social media pages with a teaser video. The announcement was followed by a TVC wherein the actor is seen in a whimsical setting indulging in the smoothness of GALAXY chocolates, deriving pleasure with every bite.
Talking about the latest association, Mars Wrigley India director marketing Varun Kandhari said, “We are really delighted to have Kiara as the face of our globally loved GALAXY chocolate in the India market. Her elegance and charm seamlessly compliment the brand’s persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure GALAXY chocolates deliver with their signature smooth recipe. Through our associations and portfolio, we have been continuously driving relevance for our GALAXY chocolates in the minds of the Indian consumer. With this new development, we intend to further strengthen affinity toward GALAXY chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”
The latest TVC has been conceptualised by the brand’s creative agency, DDB Tribal. The film brings alive how mundane moments in daily life can be made pleasurable as soon as the smoothness of the GALAXY chocolates takes over. In the ad film, Advani is seen in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the GALAXY chocolate and is fixated on it, showcasing the out-of-this-world experience that the chocolate promises thereby establishing itself as the brand of choice for pleasure seekers across the country.
Expressing her enthusiasm for the new association, Advani added, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. Chocolate has a far more deeper place in all our hearts as it denotes our childhood memories. This association holds a special place in my heart as I am a loyal consumer of GALAXY chocolate and you will always find a bar or two in my refrigerator. It brings me immense happiness to be part of such an iconic and globally loved brand.”
Speaking on the latest campaign, DDB Tribal creative head Iraj Fraz said, “GALAXY Chocolates’ global platform of #ChoosePleasure is reincarnated with a Star and the Moon: Kiara Advani is here to lend her charm for the smoothest chocolate ever. The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is not a film to be described in words. There should be no explanation of the plot. No summary of the story. This is a film to be just watched, consumed, and enjoyed. So, here’s what we urge – #ChoosePleasure, pull out your earphones and watch it on a large screen.”
Launched in the year 2013 in India, GALAXY chocolates deliver a uniquely pleasurable experience of rich milk chocolate combined with Mars Wrigley’s signature smooth recipe. It is the preferred brand for many people across the world who relish the smooth texture that imbibes the goodness of chocolate flavor with a creamy texture.
Embed: https://www.youtube.com/watch?v=j1-fq60zGVU
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
