Brands
Kiara Advani joins Mohey as its new brand ambassador
Mumbai: Vedant Fashion Ltd.’s womenswear brand Mohey named Kiara Advani as its new brand ambassador with their ongoing campaign “#DulhanWaliFeeling.”
The newly launched ad film, which was conceptualised and executed by Shreyansh Innovations, depicts the era of the modern-day bride and how weddings are a big day for them. Advani is pictured celebrating the new era of the contemporary Indian bride while wearing a gorgeous lehenga from Mohey’s most recent bridal collection.
Kiara is seen replacing all the gifts she got for her wedding with her most prized possessions. She gets her first doll, her tennis racket that helped her beat her father, her old notebooks, and everything that holds more meaning and memories in her new home. With the help of her new husband and father-in-law, Kiara is able to replace all the new gifts that she finds meaningless next to her old possessions. While leaving in the car, her mother asks her why she is taking old items to her new house, to which Kiara joyfully answers, “Naye ghar ko apna ghar banaane.”
The movie shows the cluster of emotions a bride experiences on her special day and how these old items hold a special place in their hearts. They want to carry their memories with them; it’s her “#DulhanWaliFeeling.”
Speaking of her association with the brand, Advani said, “I am so excited to be associated with Mohey, a brand that not only celebrates weddings but also its brides and their individuality. Personally, I love weddings! I can feel the joy every wedding brings in the hearts of new brides, their families. It’s important that the brides feel comfortable in their own skin and be their true selves on their big day. This campaign beautifully encapsulates the “#DulhanWaliFeeling” and we hope it strongly connects with all the new brides.”
“Advani, whilst deeply rooted with her tradition, is also the new age Indian woman that brings out our powerful messaging in the most confident manner. Mohey has been conceptualised for the confident and bold Indian brides who live life to the fullest, and we believe the essence of our “#DulhanWaliFeeling” has been beautifully portrayed by Advani,” Vedant Fashions Ltd. chief marketing officer Vedant Modi commented on the new brand ambassador.
Shreyansh Innovations founder and director Shreyansh Baid said, “In keeping with the spirit of Mohey, we have yet again celebrated the views of a modern bride. Advani delivers a message of freedom and choice in a very simple way when she chooses to carry some unexpected things with her as she leaves for her marital home. But these seemingly meaningless things hold priceless memories for her. This film shows a modern Mohey bride who decides to carry the love and comfort of her maternal home into her new house.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
