Ad Campaigns
Kiara Advani and PV Sindhu join hands with Stayfree
Mumbai: To mark Daughter’s Day, Stayfree, one of India’s leading brands in menstrual hygiene, along with its Brand Ambassadors, Kiara Advani, and PV Sindhu are championing the importance of parents talking to their sons about periods. Kiara Avani, India’s leading actress and PV Sindhu, Badminton World Champion took to social media to encourage their followers, especially parents to talk to their sons from a young age about menstruation and encourage open conversations around periods.
Stayfree with its ‘This Daughter’s Day, Talk to Your Sons’ campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about menstruation are simply normal and natural. This campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation starting with the people who matter most to a young girl – her family.
Through Instagram posts, Kiara highlights the importance of parents having open conversations with their sons about menstruation from an early age. PV Sindhu also emphasizes the need to educate boys about periods. Drawing lessons from the sports arena, she mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation. To further champion this important issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!
Commenting on Stayfree’s campaign, Kenvue marketing and essential health business unit head Manoj Gadgil said, “Over the years, Stayfree has been committed to normalizing period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”
Recently, Stayfree was recognised for its impactful ‘This Daughter’s Day Talk to Your Sons’ campaign at the 8th edition of the IndIAA Awards for Creative Excellence by the India Chapter of the International Advertising Association (IAA), in the ‘Voice of Change’ category.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
