Brands
Kia India scales certified pre-owned network to 100 outlets across 70+ cities
MUMBAI: Kia India, has achieved a significant milestone by inaugurating its 100th Kia Certified Pre-Owned (CPO) outlet. With this milestone, Kia has emerged as one of the fastest OEMs in India to develop a 100-outlet strong, pre-owned vehicle network—achieved in under three years.
In line with its commitment to delivering long-term value and customer-first solutions, Kia India offers warranty coverage of up to two years/40,000 km, along with four complimentary periodic maintenance services on its CPO vehicles. This makes it one of the most comprehensive and customer-centric certified pre-owned programs in the Indian auto industry.
The company’s CPO network now spans over 70 cities and represents nearly 60% of Kia India’s total retail footprint, underlining the surging demand for certified, high-quality pre-owned vehicles among consumers.
On achievement, Kia India, chief sales officer, Joonsu Cho said, “Crossing the mark of 100 outlets milestone for our Certified Pre-Owned network within three years in India is a strong testament to the trust customers place in the Kia brand. In this short span of time, our CPO business has transformed into a strategic growth driver—powered by exceptional quality, reliability and trust. Through our exclusive, design-forward outlets and a fully digital experience, we are reshaping the pre-owned car market by offering customers the same confidence and convenience they associate with a new Kia vehicle. As we expand this network, our commitment remains focused on offering customer-centric solutions, long-term value, and a seamless ownership journey that reflects the Kia promise of movement that inspires.”
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Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
