MAM
Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors
Mumbai: Khyaal, India’s number one app for senior citizens announces a strategic partnership with CaratLane, to introduce Khyaal Digi-Gold—a secure, hassle-free digital gold investment solution tailored for seniors. Launching on the auspicious occasion of Akshaya Tritiya, this partnership is set to revolutionise the way senior citizens approach gold investment. It offers a secure, hassle-free digital alternative that addresses the traditional challenges associated with physical gold such as making charges, purity concerns, storage costs, and theft risks.
As part of this partnership, Khyaal’s app will feature a dedicated section where users can effortlessly buy and sell gold by weight or its monetary value. Additionally, the app will provide access to real-time gold prices and a history of gold performance, enabling users to make informed investment decisions. This digital format allows for transactions to be made 24/7 directly from the Khyaal app, with the option to easily convert their digital gold holdings into Indian Rupees and transfer to their bank accounts. Seniors can also effortlessly convert their digital investments into physical jewellery, choosing from CaratLane’s extensive collection of over 8,000 unique designs available both online and at more than 270 retail outlets nationwide. This flexibility and the tangible benefits of Khyaal Digi-Gold make it a highly appealing choice for seniors who value both security and convenience. Moreover, this partnership comes with the CaratLane seal of trust, which guarantees the purity and security of the investment.
Commenting on the partnership, Khyaal founder & CEO Hemanshu Jain said, “Gold has always been a trusted investment avenue for seniors and continues to be the preferred option. Our partnership with CaratLane furthers our ongoing commitment to enhance the lives of our seniors by offering greater access, security, and independence. The aim is to ensure that seniors can invest in gold through a simple and seamless platform that streamlines the gold investment process, making it accessible and hassle-free.”
Expressing enthusiasm about the partnership, CaratLane chief executive officer Avnish Anand said, “The whole point of building the Digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases. This strategic partnership with Khyaal is a crucial step in making that happen. We feel that we can combine our capabilities and provide a wonderful experience and great value to Khyaal’s customers.”
Khyaal Digi-Gold offers a structured and transparent approach to buying 24-carat gold, ensuring compliance with all applicable laws and regulations. This method allows customers the flexibility to invest in gold in denominations as low as Rs 10. CaratLane, on behalf of Khyaal users, secures physical gold which is then stored in BVC’s high-security vaults, providing peace of mind for seniors by eliminating the logistical challenges of storing and securing physical gold.
Khyaal was established to address the broad spectrum of challenges faced by seniors in modern times, including loneliness, digital literacy, susceptibility to online frauds, misinformation, and difficulty in accessing suitable assistance. Designed to empower seniors to reclaim control over their lives, the Khyaal app comprehensively tackles these issues. With a digital-first approach, it leverages technology to provide seamless access to essential services across India, enabling seniors to navigate their daily lives with greater independence and security. Since its launch in 2020, Khyaal has successfully engaged with over one million seniors and has raised a total of $5.4 million, significantly boosting its ability to serve India’s senior population.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








