Ad Campaigns
KFC India launches campaign for its new KFC Chicken Roll
Mumbai: Life is all about choices. And the one tough choice foodies have to constantly make is choosing between indulging their cravings and spending a lot. For today’s youth, it is an internal tug-of-war between “I want to eat this, it’s delicious!” and “But should I spend so much?” It is this dilemma that KFC India solves in its latest campaign for the all-new KFC Chicken Roll. The TVC unveiled today leaves the audience with a simple and rhetorical question – “Why go gol-gol? Jab Rs 99/- mein milega KFC Chicken Roll!”
KFC India & Partner Countries CMO Aparna Bhawal said, “As a brand, KFC has always had its finger on the pulse of Gen-Z. We know that there are moments when this generation wants to indulge in their favourite crispy chicken, but the reality is that they have to manage their expenses too. It is for this young value conscious consumer that we’ve launched the KFC Chicken Roll. Packed with chicken in every bite, our young fans can now enjoy the signature KFC taste, in an all-new format at an unbelievable price – so they don’t have to go gol-gol anymore, choosing between indulgence and value!”
The film opens with two young friends at a watchmaker’s shop. With the protagonist’s KFC craving at an all-time high, they are immediately transported to a KFC restaurant, with none other than Colonel Sanders standing and observing their conversation. The background keeps changing between the shop and restaurant, as the protagonist finds several reasons that hold him back from giving into his cravings. He keeps going gol-gol several times with his friend unable to make up his mind – “Kal hi toh khaaya tha”, “But craving ho rahi hai yaar” , “But budget tight hai yaar”, until Colonel Sanders intervenes and introduces the all-new KFC Chicken Roll.
Talking about the TVC, Ritu Sharda, COO, North, Ogilvy India said, “When it comes to snacks, there’s always this classic dichotomy of should we/should we not. We have days when we feel like munching something JLT. But we also know we can’t always indulge in our cravings because expenses have to be managed. It was this dichotomy that led us to the idea for our launch film for KFC Chicken Roll. It’s an extremely relatable conversation between friends which was creatively dramatised with Abhinav’s wacky treatment, making it a clutter breaking watch in the sea of ads on air today.”
KFC’s latest menu offering has the OG hand-breaded extra crispy and juicy chicken strip, wrapped in a warm flaky paratha, topped with Spicy Garlic and Nashville sauces, and crispy onions. The newly launched KFC Chicken Roll is priced at Rs 99/- for the Classic Chicken Roll and Rs 149/- for the Double Chicken Roll.
So, the next time your cravings and wallet are at odds, don’t go gol-gol, just indulge in the KFC Chicken Roll.
Link to watch the film: Rolls just at ₹99 | Let’s KFC – YouTube
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
