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KFC & Blink Digital launch meal box with a smart toy
MUMBAI: Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting. Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.
KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.
KFC India CMO Lluis Ruiz Ribot said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”
Blink Digital co-founder and CCO Dooj Ramachandani said,”For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”
To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at the KFC Inorbit Mall, Vashi (Mumbai) on 21 March or KFC Sarjapur, in Bengaluru on 23 March, 2017.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
