Ad Campaigns
KFC announces the return of its biggest cruncheesiest Chizza
Mumbai: KFC India is all set to return with its most famous crunchy, cheesy kick, cult favourite KFC Chizza. To announce the comeback, KFC India has rolled out a TVC featuring none other than the Colonel himself, starring in the biggest blockbuster of the year that promises sizzling action and cheesy romance. The TVC is conceptualised by Ogilvy India.
The film opens with the Colonel taking viewers into the KFC kitchen while he works on this fan fav creation. The crispy chicken fillets make an enticing appearance, leaving viewers wanting more. As the music builds, the Colonel is seen grooving, whilst sprinkling cheese on the fillet. Viewers are in for a delight as they witness the cheesy sizzle as the Chizza gets ready. The perfect scattering of onions and mixed peppers on top, along with the classic herb sprinkle, on the all chicken, no crust Chizza is what makes it a blockbuster hit amongst fans. The cheesy pull at first bite and the Colonel’s declaration “KFC Chizza…. the crunch begins. Let’s KFC!” is the perfect climax to the film. This superhit is now back at a KFC near you!
Commenting on the KFC Chizza TVC launch, KFC India general manager Moksh Chopra says, “Fans have been waiting for the Chizza to come back, and the new year felt like the perfect time to announce the biggest blockbuster of the year. With all chicken and no crust, Chizza has the perfect balance of crunch and cheese. Fans love the combination of our crispy chicken, with the flavours of the sauce & veggies, topped with the classic herb sprinkle. Making it truly love at every bite!”
Talking about the TVC, Ogilvy India COO, North Ritu Sharda said, “Chizza has been the biggest blockbuster for KFC. So instead of writing an ad to announce its arrival, we wrote an epic movie trailer. With everything you would expect from a trailer – a suspenseful entry, dramatic typography, reviews, that quintessential clever cheeky line and of course, a blockbuster song to announce its entry in full swag, “Bachna ae haseeno, lo mein aa gaya.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
