MAM
Kewal Kapoor joins Fun2 app as consultant global advisor & creative strategist
New Delhi: Sports and entertainment video sharing platform Fun2 app has onboarded Kewal Kapoor as consultant global advisor & creative strategist. He brings with him industry insights, vast experience in creative strategy and brand development, and innovative experience to the business gained in the largest and most successful brands worldwide.
Prior to this, Kapoor has been seen wearing several hats over his 20+ years of experience in the industry. He has been associated with print, TV, digital, mobile and has served in various capacities. Some of the institutions that he worked with included UTV, BBC, and top-notch advertising agencies.
Kapoor is also the founder & director of Chai Kreative & Oliver Green Sports, where he is currently working on something really exciting related to the world of sports. His expertise lies in conceptualising rich, brand-centric stories that enriches the brand’s overall look, feel and fragrance.
“In all my career, I’ve always believed that it is the holistic synergy of the product and strategic marketing that can take a brand and make it into something. I’m extremely excited to be part of the solution which will alleviate Fun2 App’s market presence,” said Kapoor. “Fun2 App before I came on board was only an entertainment platform, but I introduced first strategic shift and made it ‘sports and entertainment platform’ and it’ll be my personal mission to give creative and strategic input to make it the go-to platform for those who believe in “joy of creating, and joy of playing together.”
Fun2App founder Manoj Bhanu added, “We are happy that despite being deeply involved in his own company and various projects, Kewal agreed to give the strategic support. We aim to explore various waters and make Fun2 the go-to destination for creating and posting exciting videos. Also, it’s striking how closely the values Kapoor promotes will now be part of the mission, vision and purpose of Fun2. We have full confidence in Kapoor unparalleled creative exposure, and that he’ll bring invaluable insight and direction on how we can slowly and surely create a true UGC platform.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
