Ad Campaigns
Kevin Shah climbs the comms ladder as SGA names him managing director
MUMBAI: Strategic Growth Advisors (SGA), one of India’s fastest-growing integrated communications consultancies, has announced the elevation of Kevin Shah to the role of managing director. Shah, who previously served as executive director, has been instrumental in the firm’s transformation from a specialist investor relations outfit into a full-service communications powerhouse.
A second-generation leader, Kevin brings a unique mix of sharp strategic thinking and emotional intelligence. Over the past decade, he has spearheaded SGA’s diversification into three new verticals corporate reporting, public relations, and brand & design each now a critical pillar of the firm’s operations.
SGA founder & chairman Samir Shah said, “Kevin’s elevation marks a significant milestone in SGA’s journey of evolution and growth. It reflects the trust he has earned and the value he has brought to the organisation over the last 13 years”.
With a style that balances purpose with performance, Kevin has championed a culture of collaboration and client-first thinking. His approach has earned SGA the trust of some of India’s most respected brands.
Commenting on his new role Kevin Shah Stated, “Stepping into the role of managing director at SGA is both an honour and a profound responsibility. From the early days of the firm, my journey has been one of continuous learning and growth, guided by the principles instilled by my father and the collective wisdom of our team.”
“Our evolution from a specialized investor relations advisory to a full-spectrum communications powerhouse is a testament to our own learning, collective efforts and unwavering dedication to growth and value addition. As I embark on this new chapter, my focus will be on nurturing people, deepening client partnerships, and driving innovation across our service offerings. Together, we will strive to uphold SGA’s legacy of excellence in the communications landscape,” Kevin Shah added.
With a strong team behind him and an eye on the future, Kevin Shah’s appointment signals a fresh era for SGA, one that blends legacy with new-age leadership.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
