MAM
Keventer Agro to launch new range of food products with Disney India
Mumbai: Kolkata-based FMCG major Keventer Agro is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families, this new range of food products – ‘Disney Delights,’ ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ will include milkshakes, milk and frozen savoury snacks.
“The packs feature popular Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favourite Marvel Iron Man, Captain America, Spider-Man and more,” said the statement.
“We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business,” said Keventer Agro chairman and managing director Mayank Jalan. “With a strong affinity of Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing fun and flavourful variety of food options.”
The first few products in the range, which hits the shelves this month, will include chocolate milkshake, strawberry milkshake and plain milk. Other products, including frozen savoury snacks, are due for release in April this year, according to the brand.
As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India. The ‘Delights’ range will be available across general trade, modern trade and e-commerce portals, it further said.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
