MAM
Keventer Agro to launch new range of food products with Disney India
Mumbai: Kolkata-based FMCG major Keventer Agro is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families, this new range of food products – ‘Disney Delights,’ ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ will include milkshakes, milk and frozen savoury snacks.
“The packs feature popular Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favourite Marvel Iron Man, Captain America, Spider-Man and more,” said the statement.
“We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business,” said Keventer Agro chairman and managing director Mayank Jalan. “With a strong affinity of Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing fun and flavourful variety of food options.”
The first few products in the range, which hits the shelves this month, will include chocolate milkshake, strawberry milkshake and plain milk. Other products, including frozen savoury snacks, are due for release in April this year, according to the brand.
As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India. The ‘Delights’ range will be available across general trade, modern trade and e-commerce portals, it further said.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
