Ad Campaigns
Kerovit launches new TVC with Ranveer-Anushka
Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma.
The commercial, titled ‘Freedom 3.0’ carries forward the brand’s expression ‘Kerovit is Freedom’ showcasing a bathroom as a space to express, and unwind.
“Both these superstars are inspiring, dazzling, stylish and certainly unique. They also exhibit incredible versatility and that just goes to show that they have the feeling of “freedom” deeply rooted within. This coincides with our brand strategy and hence made our association like peas in a pod,” said MD Kajaria Bathware and JMD of Kajaria Ceramics Rishi Kajaria.
The company has previously released campaigns starring Anushka Sharma, dubbed 2.0. To take it a step further, the new campaign has been dubbed 3.0 in an effort to revamp the brand’s style quotient while also hammering the brand expression of ‘Freedom.’
“We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our brand’s narrative of freedom,” said Kajaria on the choice of brand ambassadors.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
