Ad Campaigns
Kerala Tourism’s monsoon campaign #ComeOutAndPlay
MUMBAI: As the monsoon season arrives Kerala Tourism is looking forward to a variety of campaigns. The department is to accord prominence to its monsoon tourism campaigns considering the possibility of attracting more travellers who would wish to enjoy the rains in the state.
Kerala had gained more than Rs 8392.11-crore revenues from the 10,91,870 foreign tourists who visited Kerala last year. Over the past few years, Kerala had received around 70,000 of Saudi tourists during the monsoon season.
Kerala Tourism director P Bala Kiran said, “The state offers the vacationers a chance to rediscover nature, rekindle relationships, and reconnect with life by indulging into various activities such as trekking, ayurvedic massage, river rafting and numerous more. Kerala Tourism has also been inviting travel enthusiasts to participate in #COMEOUTANDPLAY challenge the state had hosted a total of 6,142,190 tourist arrivals during monsoon season i.e. June-October 2017 with an increase of 506,623 travellers as compared to 5,635,567 tourist arrivals during monsoon season in 2016.”
The main aim of the campaign is to divest vacationers of their career selves their formal adultness and their preoccupation with devices, careers and the routine of everyday life. The idea of campaign mainly focuses on play in the context of families and in-turn it reconnects the families. Based on this idea a television, print/OOH campaign has been developed. In order to promote the campaign and woo travellers during summer holidays, Kerala Tourism has been utilising various promotional tools in the best possible way. Besides TV and print campaigns in the national markets, the campaign has been running in cinemas across the target markets along with radio and digital campaign.
With this campaign Kerala Tourism aim is to target tourists from the potential domestic markets, including Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Delhi & NCR, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Rajasthan and West Bengal. Willing participants would need to engage in any outdoor activity like hopping on one leg, slow cycling and crossing a log bridge and post the same on social media with #ComeOutandPlay. Lucky winners would be rewarded fabulous Come Out and Play merchandise.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
