MAM
Keppel Puravankara to launch Bangalore condominium, media campaign in the offing
BANGALORE: Singapore-based property firm developer firm Keppel Land Limited (KLL) and the Bangalore-based Puravankara Projects Limited (PPL), under a joint venture (JV) Keppel Puravnkara Development Pvt.Ltd. (KPDPL), will launch their first joint residential development project Elita Promenade in JP Nagar, Bangalore this weekend.
KPDPL has a paid up capital of Rs. 450 million, of which 51 per cent is held by Keppel and the balance by Puravankara.
A 360 degree advertising campaign is on the cards. “We’ll be starting with radio in the next couple of weeks, you can expect hoardings within the next month or so, said KPDPL marketing manager Mei Leng.
“The Elita Promenade catalog has been created here by Sankalp in association with Manthan with inputs from Keppel and Puravankara. These are the agencies that handle our creative and media work here,” informed Leng, adding further, “Our promotional budget is generally around 1 per cent to 2 per cent of the project size. This project is around Rs. 6 billion, so the spends could be between Rs. 60 million to Rs. 120 million.” “We are looking at local cable as well as national television,” said Girish Puruvankara of Puruvanakara.
“For most of our projects, broadband has been provided by Sify and for this particular project too we’ll probably look at them for broadband connections to each home,” revealed Girish. Regarding a wireless hub, Girish said that KPDPL was willing to look at newer technologies as and when available.
Elita Promenade is a quality freehold condominium spread over approximately 96,620 square metres of land (approximately 24 acres). Located in the south of Bangalore, the property is less than an hour’s drive from Electronic City and ITPL. The development is adjacent to prime residential areas such as Jayanagar, Bhannerghatta Road and Kanakapura Road.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
