Kenwood India to spend Rs 130 mn to build brand awareness

BANGALORE: UK and Europe’s leading kitchen appliance company Kenwood plans o spend Rs 130 million in marketing over the next 18 months to up its brand awareness in the Indian market. 
 
As part of the campaign, Kenwood India will launch a television commercial at the fag end of August which will be supported by a print campaign in newspapers and women focused magazines and also through in-shop branding. 
 
The current Indian food processing appliance market is dominated by mixers and grinders, blenders and juicers and its size is pegged at Rs 60 billion. Kenwood plans to bring in more appliances to give a wider choice to prepare food to Indians.