Brands
Kenstar turns up the heat with smart water heaters built to last longer
MUMBAI: Bathing blues just got a hot upgrade. Kenstar, one of India’s most trusted appliance brands, has unveiled its latest portfolio of water heaters under the cheeky campaign “Bath Ban Jaye,” a promise to end the nation’s dreaded “half bath” syndrome.
The new line-up is designed to tick every modern checklist: smarter heating, energy efficiency, sleek design, and safety at its core. Backed by SwirlHeat Technology, the heaters deliver 20 per cent more hot water output, while high-density PUF Insulation keeps it warm 10 per cent longer, trimming electricity use. Add to that German Blue Sapphire Technology, which extends product life by 40 per cent, and Kenstar’s proposition of “Heats Fast, Makes It Last” feels less like a tagline and more like a guarantee.
With a wide capacity range from 3 litres to 100 litres, the line includes storage, instant, tankless, gas heaters, and even immersion rods all tested to withstand 8-bar water pressure, suiting India’s growing high-rise lifestyle.
Kenstar hasn’t skimped on safety either. Its 7-Level Safety Shield combines thermal cut-out protection, an IPX4 splash-proof design, and multi-functional valves, ensuring peace of mind with every shower. Each unit also comes with a 7-year warranty on tanks, adding durability to dependability.
For those who think style belongs only in the living room, Kenstar’s designs make bathrooms just as chic. The Art Series adds a wooden finish, while the Oris Series comes in Snow White, Golden Yellow, Cocoa Brown, and Ocean Blue, a palette that makes water heating look positively fashionable.
“Every bath should be complete, not compromised,” said Kenstar CEO Sunil Jain as the brand doubled down on its mission of blending smart, stylish, and sustainable home solutions. With 5-star BEE ratings, Kenstar water heaters are designed to lighten not just bills but also the everyday burden of Indian households.
From cutting bills to cutting cold showers short, Kenstar’s latest range is turning up the heat on the competition ensuring that when it comes to bathing, India gets the full story, not a half chapter.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
